BRAND & WEBSITE DESIGNER
Thoughtful branding & website design for small businesses, crafted with purpose and personality
A creative studio with a personalised approach to brand and website design
I create brands and websites that reflect the quality of your work, connect with the right audience and make a lasting impression. Whether you're launching a new business or refining an existing one, I'll help you present your business with a cohesive experience at every touchpoint.

How we can work together
Your brand identity is the face of your business, communicating who you are, what you do, and the value you offer. It goes beyond a logo to include colours, typography, and imagery. Working together to create a cohesive brand.
Your website is often the first impression people have of your business. I specialise in websites for service-based businesses, balancing visual appeal with user experience to create an online presence that will connect with your ideal clients.
Bring your brand to life across all touchpoints with consistent design. From business cards and brochures to social media templates, I help businesses present a cohesive brand that shows quality and connects with the right audience.
“Jane is approachable and committed to delivering exceptional service to her clients. She is unfailingly cheerful and actively works to resolve issues. She finds creative solutions to any ideas we may have. We would hire Jane for any of our design work in a heartbeat. She’s amazing.”
CHARLOTTE & ISABELLA, KATE SHEPPARD CHAMBERS
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
A selection of featured projects
Hi there, I'm Jane, the graphic designer behind Little Gem Design
I established Little Gem Design in 2013 and have spent over 20 years helping small businesses build brands and websites. Based in Lower Hutt, Wellington, I work with clients across New Zealand to create strategic design that reflects who they are and where they’re headed.
Every project begins with understanding your business, your goals and the people you want to reach. From there, I create thoughtful brands and websites where every element has a purpose, balancing creativity with clarity and function.
Working with me means you'll have a collaborative partner throughout the process, helping bring your vision to life through design that feels cohesive and authentic.
“Working with Jane from Little Gem was a really enjoyable experience. Her creative approach and clear presentation skills made it easy to collaborate with and make final decisions on branding and identity, and easy to implement the logo and branding into the various facets of my business.”
KATE HARFORD, HARK ARCHITECTS
How to get started
01.
Enquiry
Complete the project enquiry form and tell me a little about your business and what you're looking to achieve. From there, we'll arrange a time to chat about your vision, goals, and the best way to bring your project to life.
02.
Design
Once everything is in place, I'll create a brand identity or website tailored to your business. We'll collaborate throughout the process, refining the design until it's just right.
03.
Launch
When everything is approved, it's time to launch. You'll receive everything you need to move forward with confidence, plus ongoing support if you need it.

