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Human Rights Chambers
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Brand Identity
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PROJECT OVERVIEW
Human Rights Chambers is a team of dedicated barristers committed to providing access to justice. Based in Waharoa, they provide legal services throughout New Zealand, Aotearoa. Known for their vibrant personalities and exceptional legal expertise, Human Rights Chambers sought a brand identity that captures their human-centric approach. Racheal, the founding barrister, approached Little Gem Design to create a brand identity incorporating colourful human DNA strands as a graphic element, symbolising the human element of human rights and the law. We are all human. We all have human rights.
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“I had a clear vision of what I wanted our business logo and brand to capture. It needed to be symbolic, unique and identifiable. Being a lawyer, my brief had some rather specific details, including choosing colours to compliment our bright yellow building. Jane was incredibly responsive. The logo she came up with hit every mark. It was great having three very different options to contrast against each other and choose from. I am now a repeat customer. I trust Jane with all my business logo & brand designs."
Racheal Taylor-Tilsley, Barrister – Human Rights Chambers