Strategic & Meaningful
Logo & Brand Design
Your branding journey should start with a unique brand identity. A brand identity includes all the strategic and visual components that help capture your business values and unique qualities to set you apart from the competition and connect with your ideal audience.
Because every business is unique, I tailor a custom proposal for each project, ensuring you receive a package that fits your business and budget. That way, you get what you need and none you don’t. Below are examples of what typically might be included in a package.
Signature Branding Package
A unique and comprehensive branding package for business owners who want to set themselves apart. With a focus on simplicity and function, we work through a collaborative design process, with each step simplified and explained. We craft and refine all the visual components to create a cohesive and memorable brand.
WHAT'S TYPICALLY INCLUDED
Brand questionnaire
Creative direction and mood board
Competitor research
Two initial design concepts
Two rounds of revisions and refinement
Primary and secondary logos
Simplified submark and icon
Website favicon, Instagram/Facebook profile images
Colour palette with primary and complimentary colours
Supporting graphics such as patterns and icons
Typography selection and usage guide
Brand mockups to help you visualise your brand in context
Comprehensive brand guidelines
Final files supplied for print and web
OPTIONAL ADD-ONS
Mini brand strategy (mission statement, brand values, brand personality and target audience)
Photography direction guide
Business cards
Letterhead
Simple HTML email signature
Brochure design
Packaging design
Social media branding
Social media start-up templates
Vehicle and shop front signage design
Additional logo variations
Website homepage (design only)
INVESTMENT & TIMELINE
Starting at: $1,800 NZD
Week 1: Brand strategy
Week 2: Brand identity design
Week 3: Revisions and refinements
Week 4: Launch and celebrate!
The timeline is 3–4 weeks, depending on the project scope.
Essentials Logo Package
This package is ideal for businesses starting on a small budget and still wanting a unique logo design with fewer deliverables. Working with a detailed idea, sketch, or mood board you have created, we go through a design process to create all the necessary visual components to get started and connect with the audience.
WHAT'S TYPICALLY INCLUDED
One logo design concept
Up to two rounds of revisions
Primary logo
Secondary logo
Simplified submark and icon
Colour palette
Simple 1-page logo guidelines
Final files supplied for print and web
INVESTMENT & TIMELINE
Starting at: $800 NZD
Week 1: Logo concept design
Week 2: Revisions and refinements
Week 3: Launch and celebrate!
The timeline is 2–3 weeks, depending on the project scope.
Signature design process
I’ve developed a design process that can be tailored to suit any business. We explore your brand goals, values, and unique qualities, then craft your brand identity by selecting typography, imagery and colours that resonate with your ideal audience.
Step 1 – Initial consultation
After I receive your project enquiry form, we’ll schedule a time to discuss your business goals and objectives. If we both feel we're a good fit, I'll put together a proposal for the project.
Step 2 – Proposal and booking
Once you're happy with the proposal, I'll confirm my availability and send you an invoice for 50% of the project total, this will secure your booking. Once I receive the invoice payment, I will confirm the project start date and send you the brand discovery questionnaire to complete.
Any text and images you want included in your project should be ready before the project start date. This includes text for websites, brochures, flyers, etc.
Step 2 – Discovery and research
I’ll send you the brand discovery questionnaire to identify your brand purpose, values, target audience, and unique qualities. Discovering what will set you apart from your competitors. Using the answers from the questionnaire, I'll create two inspiration mood boards, which will help ensure we're both on the same page with the overall look, typography, imagery and colours.
Step 3 – Design and development
Now comes the fun part! Design concepts are created based on the discovery phase. Your concepts will be emailed to you, and then we'll schedule a time to review your feedback and refine the designs.
Your website will be built using Rocketspark's website builder. Before it goes live, you will have the opportunity to review it and give feedback.
Step 5 – Delivery and launch
After you approve the designs, I'll create the brand guidelines, which is an in-depth guide on how to use your brand consistently. Then, I'll package the finished artwork.
The website will be made live, and you’ll be ready for launch.
I'll be available for any questions or support you need after you receive your artwork and the website is made live, and I can help with any additional brand collateral you may need.
Frequently asked questions
How much does a typical project cost?
My brand identity package price is an indication only. After we’ve identified all the services and deliverables you need, I will provide a customised proposal.
When can we start?
If you are ready to start, simply submit a project enquiry on the contact page. I will contact you within 1–2 business days to discuss your project. I often book projects 3–4 weeks in advance and take on a limited number of projects each month.
How long does the process take?
The timeline will depend on the service you book. The Signature Branding Package takes approximately 3–4 weeks, although it may vary depending on the time it takes to receive feedback.
What do I need ready by my project start date?
Before a branding project starts, you must complete my discovery questionnaire. This simple online form helps establish your business objectives, target market, and goals and identifies your style preferences.
What files will I receive?
The Logo and brand Design includes a suite of logo variations designed to be responsive across all platforms, digital and print media. This keeps your brand consistent and legible and helps create brand awareness. Your files will be provided in full colour and black and white in EPS, SVG, JPG, and PNG formats.
How will I receive my files?
These will be delivered via email or Dropbox
What is not included?
Trademark registration
Font licences
Additional revision rounds
Additional concept designs
Additional phone consultations
Copywriting
Printing costs
Domain registration
Website hosting
Email hosting
Will you store my files
Your final files will be sent via Dropbox. You will need to save them to your computer, and I also recommend saving a backup to a cloud storage service like Google Cloud or Dropbox. Once the project is complete, I archive the files.
How do I pay for my project
Upon acceptance of the quotation, you will receive an invoice for 50% of the total project cost. This will secure your project booking. The remaining 50% will be invoiced upon completion of the project. All payment needs to be made by bank transfer.
Do you do printing?
Yes, I provide printing services for business cards, stationery, brochures, etc. I am also happy to work with a printer of your choice to ensure the job runs smoothly.
What prices are your currency in?
All prices on this website are in New Zealand Dollars.
What are your business hours?
Monday – Friday: 9am–3pm
Closed weekends and public holidays.
Are you ready to bring your brand to life? Let's get started.
Little Gem Design was established in 2013, a graphic design studio based in Lower Hutt, Wellington. Specialising in helping small businesses craft unique standout brands.
