The Green Grazer

The Green Grazer is an eco-friendly company producing sustainable products such as bamboo toothbrushes and reusable straws.  They approached me to design a brand identity that reflected their core values of using natural products and minimising the impact on the environment. The Green Grazer wanted a brand inspired by nature that would work on a variety of mediums. I chose the tree as a symbol of protection and growth and customised the text to use the white space within the letters to include the leaf symbol. This way, the text could be used without the logomark.