Passiflora Florist

Passiflora Florist offers creative floral designs. The owner TJ approached me asking for a new brand identity that was simple, black and white, with a modern calligraphy style font. TJ was setting up a new shop and needed the brand elements to work on various mediums, including business cards, shop signage, website and social media. I chose a font that was stylish with a bit of character. I customised the font to ensure the text was legible, particularly when downsized on small screens. The result was a bold, playful logo.