Branding discovery questionnaire

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Good planning is the key to a successful brand design. In order to make the brand design process go as smoothly as possible, please provide answers to the questions below. The more details about your business you share with me, the more accurate your brand design will be to your needs. Take your time, you can save the form and come back to it later if you need.

  • Contact details

  • Business details

  • Copy URLs below
  • What do you sell, what's your best selling product/service? What are the benefits of your product or service?
  • What are some things that make your business different from others? What do you excel at? How do they differ from similar products/services and what sets you apart from your competitors

  • Target Audience

  • How old are they, what sex are they, where do they live and what do they do? Also consider personality, values and lifestyle
  • What can you take from your competitors to improve on and do better? Copy the URL for your top 3 competitors.

  • Brand Values

  • Brand values are a set of guiding principles that shape your business. They dictate your brand message, identity and personality. Having well-defined values help to create a sense of purpose and direction for your brand.
  • Choose 5-10 words that best describe your business values

  • Aesthetic preferences

  • Sans serif, Sans, Modern, Script, Decorative
  • List website URL or attach examples below
  • Drop files here or
    Accepted file types: jpg, png, pdf.
  • Let me know if there is anything else you want me to incorporate in your logo
Save and Continue Later