Portfolio
Jayne Fox Health Coaching
SERVICES
Brand identity design
Business card design
PROJECT OVERVIEW
Jayne Fox Health Coaching offers support for mental health and adult ADHD, as well as neuro-affirming coaching for the challenges of being neurodivergent. Jayne contacted Little Gem Design to design a brand identity for her new business. One of the services Jayne offered was outdoor coaching sessions, so she wanted a brand design that was calming and connected to nature. I chose a lovely, calm teal-green colour palette and created a brandmark using Jayne's initial, using curved edges to make it resemble a leaf.
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c5de8de-b5da-4a00-8eea-2115581a1002/9c5de8ff-6d69-4c61-8f08-aa7f0ff72ed3/w1500h1553-Jayne-Fox_primary-logo-2.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c5dfe5f-6bfb-474d-949e-1d0a79098c67/9c5e0145-fcf9-4614-a8bd-4dc6c666f9c2/w1200h1417-Jayne-Fox_submark-logo-2.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c5df933-cf8e-43e2-939d-4207ece895b5/9c5df933-cfa6-4f87-a9a6-22faa7959935/w1800h901-Jayne-Fox_secondary-logo-1.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c5de8df-1013-434d-9a32-4a59156ea820/9c5dfaaa-0d20-4464-8d88-53332879f499/w1200h1242-Jayne-Fox_submark-logo-1.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c5de31d-c122-47b1-bfb0-0fe291366a8e/9c5de31d-c29a-48c1-a793-945af277021b/w1800h1503-jayne-fox_business-card-1.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c4cb6ea-e53c-4762-9227-f902132ebc45/9c5de89d-df5f-41a3-a9b2-1766f42dffbf/w1500h1553-Jayne-Fox_primary-logo-1.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c5e1be1-5c47-48d9-a815-58fb4d88355b/9c5e1bfe-7d3d-48a9-8875-f22a2706bf29/w2000h69-Jayne-Fox_colour-palette.jpg)
“Thank you so much for the brand work Jane, I am really happy with it. The colours and design are so calming and are a great fit for the work that I do. I can definitely recommend you!"
Jayne Fox, Owner