Portfolio
Hair & Beauty World
SERVICES
Logo design
Brand identity design
Website design and build
PROJECT OVERVIEW
Hair & Beauty World is an Australian-based online retailer that provides a broad selection of hair and beauty products. It needed a new brand identity for its existing online store. The company wanted to keep the colour palette but have a new modern, feminine logo that was responsive to different mediums and would appeal to its target audience of women in Australia between the ages of 18 and 35.