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The Green Grazer
SERVICES
Brand identity
Packaging design
PROJECT OVERVIEW
The Green Grazer is an eco-friendly company producing sustainable products such as bamboo toothbrushes and reusable straws. They approached me to design a brand identity that reflected their core values of using natural products and minimising environmental impact. The Green Grazer wanted a brand inspired by nature that would work in various mediums. I chose the tree as a symbol of protection and growth and customised the text to use the white space within the letters to include the leaf symbol. This way, the text could be used without the logomark.
Interested in working together?
Little Gem Design was established in 2013, a graphic design studio based in Lower Hutt, Wellington. Specialising in helping small businesses craft unique standout brands.
