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Passiflora Florist
SERVICES
Logo design
Business card design
PROJECT OVERVIEW
Passiflora Florist offers creative floral designs. The owner TJ approached me asking for a new brand identity that was simple, black and white, with a modern calligraphy style font. TJ was setting up a new shop and needed the brand elements to work on various mediums, including business cards, shop signage, website and social media. I chose a font that was stylish with a bit of character. I customised the font to ensure the text was legible, particularly when downsized on small screens. The result was a bold, playful logo.
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c11d3c6-d98b-4e99-a87c-7d279ba559ec/9c11d474-db33-42f5-bce7-193c9880b3dc/w2000h903-passiflora_logo-flowers-1.jpeg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c11d43e-0b77-450f-b683-a45c9a5309ec/9c11d499-b71a-4f14-8c41-1642d3fe9d6f/w1500h1001-passiflora_logo-wht.jpeg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c11d43e-5e5c-448b-bb18-b2329dee3826/9c11d4b0-222f-4a73-8982-46103b09edf2/w1500h1001-passiflora_logo-blk.jpeg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c11d3c7-c6a6-47d7-9ef2-20da5b0b6286/9c11d4d7-9431-46b5-a28f-6279b9b25393/w476h676-passiflora-signage.jpeg)
![](https://dzpdbgwih7u1r.cloudfront.net/9bc99237-37bf-46d5-8d0a-d460baf9e00b/9c11d3c8-2307-47fa-8c60-9405b670a9d3/9c11d4f3-c94f-4e40-b029-92c06f3dcbb6/w1600h1071-passiflora_bc-card-3.jpeg)