Five steps to launching your new brand

Here are a few tips I recommend to my clients when launching their new brand. 

1. Set a launch day

You want the launch to run smoothly and have maximum reach. Make sure you choose a date that doesn’t fall on a weekend or holiday. If you already have a website or social media account, look at your visitor statistics and determine when they are the busiest. 

2. Record analytics

If you are rebranding or creating a new brand within an existing business, it’s a good idea to measure your launch performance by documenting website, social media and email metrics such as website page views or visitors per day, the number of followers on each social media platform and email subscribers.

3. Create a timeline

List all the places your new brand will appear, website, social media, email, Google business listing, stationery, signage and apparel. Create a timeline setting out when each item or account is going to be created or updated. Have your brand files ready in advance so that the rollout runs smoothly. Roll out your brand over 1–2 weeks, aiming to post on social media every day.

4. Create launch messaging and graphics

Create some buzz and build excitement about your new brand. The overall messaging should be consistent across all mediums and use wording that is enticing, like ‘get a sneak peek’ or ‘be the first to see…’. Design graphics that inform your audience who you are and what you do, maybe introduce staff and list your core products or services. If you have a new website, use a coming soon page to preview your brand, on social media, post a launch countdown or a sneak peek of your new brand. Email existing clients so they are aware a change is coming.

5. Launch your brand

You’re all ready. It’s time to show the world your new brand. After your successful launch, remember to measure your launch performance by recording your analytics again. I would recommend recording your analytics 30 days after launch and comparing them to your pre-launch analytics.

If you need help branding your business or new product, check out my brand packages and other graphic design services, or contact me to book a discovery call.