Strategic & Meaningful
Logo & Brand Design Packages
Your brand is more than just a logo; it’s the heart of your business. I craft thoughtful, personality-packed brand identities that reflect who you are and connect with the people you’re here to serve. Whether you’re just starting out or ready to elevate your presence, these packages are designed to give you clarity, confidence, and a cohesive look across every touchpoint. And if you need something a little different, I’m happy to tailor a package to suit your specific needs.
The Founder
INVESTMENT: $2,500 NZD*
An essential brand identity package for new business owners ready to make their mark. For those taking the exciting leap into business, The Founder package includes all the essential visual elements to confidently get your brand off the ground. Designed for start-ups, makers, and small business dreamers, this package focuses on clarity, consistency, and creativity, giving you a solid brand identity that’s ready to grow with you. It’s a simple, supportive, and collaborative process that results in a brand that feels just right from day one.
*All prices exclude GST.
WHAT'S INCLUDED
Brand questionnaire
Mood board and creative direction
Two initial concepts
Tagline suggestions
Three rounds of feedback and refinement
Logo suite: primary, secondary and submark logo and icon
Brand pattern or Icon set
Colour palette with colour codes for print and web
Typography recommendations and usage guide
Basic brand guidelines
Business card and letterhead design
Email signature template
PROJECT TIMELINE
Week 1: Creative direction
Week 2: Brand identity design
Week 3: Revisions and refinements
Week 4: Launch and celebrate!
The timeline is 3–4 weeks, depending on the project scope.
The Visionary
INVESTMENT: $3,750 NZD*
A complete brand identity package for ambitious business owners. The Visionary is for business owners ready to take their brand to the next level, whether you’re launching something bold or refining an existing brand. This comprehensive package includes everything from brand foundations and visual identity to brand stationery and social media templates. Through a thoughtful and collaborative process, we build a cohesive, personality-packed brand that not only looks beautiful but also connects with your audience in all the right ways. Ideal for those who want to stand out with purpose.
*All prices exclude GST.
WHAT'S INCLUDED
Comprehensive brand questionnaire
Brand foundations: Target audience, brand values, brand mission and brand vision
Mood board and creative direction
Two initial concepts
Tagline suggestions
Three rounds of feedback and refinement
Logo suite: primary, secondary and submark logo and icon
Brand pattern or Icon set
Colour palette with colour codes for print and web
Typography recommendations and usage guide
Photography direction guide
Digital brand mockups
Comprehensive brand guidelines
Business card and letterhead design
Email signature template
Ten social media post templates set up in Canva
Instagram feed grid mockup and post style guide
Instagram bio text
PROJECT TIMELINE
Week 1: Brand foundations and creative direction
Week 2: Brand identity design
Week 3: Revisions and refinements
Week 4: Launch and celebrate!
The timeline is 4–5 weeks, depending on the project scope.
Signature design process
I’ve developed a design process that can be tailored to suit any business. We explore your brand goals, values, and unique qualities, then craft your brand identity by selecting typography, imagery and colours that resonate with your ideal audience.
Step 1 – Initial consultation
After I receive your project enquiry form, we’ll schedule a time to discuss your business goals and objectives. If we both feel we're a good fit, I'll put together a proposal for the project.
Step 2 – Proposal and booking
Once you're happy with the proposal, I'll confirm my availability and send you an invoice for 50% of the project total, this will secure your booking. Once I receive the invoice payment, I will confirm the project start date and send you the brand discovery questionnaire to complete.
Any text and images you want included in your project should be ready before the project start date. This includes text for websites, brochures, flyers, etc.
Step 2 – Discovery and research
I’ll send you the brand discovery questionnaire to identify your brand purpose, values, target audience, and unique qualities. Discovering what will set you apart from your competitors. Using the answers from the questionnaire, I'll create two inspiration mood boards, which will help ensure we're both on the same page with the overall look, typography, imagery and colours.
Step 3 – Design and development
Now comes the fun part! Design concepts are created based on the discovery phase. Your concepts will be emailed to you, and then we'll schedule a time to review your feedback and refine the designs.
Your website will be built using Rocketspark's website builder. Before it goes live, you will have the opportunity to review it and give feedback.
Step 5 – Delivery and launch
After you approve the designs, I'll create the brand guidelines, which is an in-depth guide on how to use your brand consistently. Then, I'll package the finished artwork.
The website will be made live, and you’ll be ready for launch.
I'll be available for any questions or support you need after you receive your artwork and the website is made live, and I can help with any additional brand collateral you may need.
Frequently asked questions
How do I book?
Start by filling in the Project Enquiry Form. Share a bit about your business and what you’re looking for, and I’ll be in touch within 1–2 business days to schedule a discovery call. It’s the perfect opportunity for us to discuss your project and see if we’re a good fit.
When can we start?
Projects are typically booked 3–4 weeks in advance, and I accept a limited number each month to ensure every client receives my full attention. If you’re ready to go, submit your enquiry and I’ll confirm availability and next steps.
What do I need ready by the start date?
Before we begin, you’ll need to complete a discovery questionnaire. It’s a simple form that helps me understand your business goals, audience, and style preferences. For website projects, you’ll also need to provide your copy and imagery (or let me know if you'd like recommendations for professionals who can help).
Can I get just a logo?
I don’t offer logo-only packages. Your logo is just one part of your overall brand identity. I take a holistic approach, combining strategy, typography, colour, and design elements to create a cohesive, purposeful brand that grows with your business.
What files will I receive
You’ll receive a full suite of logo variations designed for both digital and print use, ensuring your brand looks consistent and professional everywhere it shows up. Files are supplied in EPS, SVG, PNG, and JPG formats, in both colour and black-and-white versions.
How will I receive my files?
These will be delivered via email or Dropbox
What is not included?
Here’s what’s not included in my standard packages:
Logo trademark registration
Master or editable design files
Licences for premium fonts or stock images
Copywriting and photography
Printing costs
Rocketspark hosting plan
Domain registration
Google services setup
If you need help arranging any of these, I can point you in the right direction.
How do I pay for my project?
A 50% deposit is required to secure your project in my calendar. The remaining 50% is due once the project is complete and before final files are delivered. Payments are made via bank transfer.
What prices are your currency in?
All prices are listed in New Zealand Dollars (NZD).
Do you offer copywriting?
While I don’t offer copywriting in-house, I’m happy to connect you with a trusted copywriter or collaborate with one of your choosing. Prefer to DIY? I include a helpful copywriting guide with website design projects to support you through the process.
Do you do printing?
Yes! I offer print management for business cards, stationery, brochures, and more. Or, if you have a preferred local printer, I’m happy to coordinate directly with them to ensure a smooth process.
What are your business hours?
Monday – Friday: 9am–4pm
Closed weekends and public holidays.
Are you ready to bring your brand to life? Let's get started.
Little Gem Design was established in 2013, a graphic design studio based in Lower Hutt, Wellington. Specialising in helping small businesses craft unique standout brands.
