Anxiety Compass

Anxiety Compass is owned by Donelle Dewar, an occupational therapist for adults with anxiety at work. Donelle focuses on empowering employees to reduce anxiety with individualised advice and strategies. Donelle wanted a brand identity that stood apart from her competitors and appealed to her target market of corporate businesses. Donelle predominantly uses social media to reach her audience, so needed the brand elements to be visually appealing and responsive. The result was a modern logo with a stylised compass icon created using a tangled line, a bold complimentary colour palette and graphic elements to add interest to social media posts and websites.